|
Three Legs Cooling Water (simplified Chinese: 三脚标清热水) is a Traditional Chinese Medicine drink produced by Wen Ken Group. A flagship product of the company, the drink tastes like mineral water and has been around since 1937 when Wen Ken Group was first established. The drink is said to be effective in preventing or alleviating common ailments such as ulcer, fever or toothache which can occur as a result of too much "heatiness" within the body.〔"muse gallery." BeMUSE Vol 3, Issue 4 ISSN: 1793-5261 Oct-Dec 2010: 11. Print.〕 Other general symptoms indicating heatiness include red eyes, profuse sweating, irritability, loss of concentration, and fatigue.〔"Best Brand Award- 3 Legs that keep you COOL." ''Healthy Times'' Issue 48 Oct-Dec 2011: 20. Print.〕 A diet with too much fried or spicy food, consumption of alcohol, stress, smoking, late nights and a humid weather are also some factors that can easily upset the body and cause the condition of "heatiness".〔 Three Legs Cooling Water comprises de-ionised water and the natural mineral, gypsum fibrosum (simplified Chinese: 石膏; pinyin: Shi Gao).〔 Gypsum fibrosum is a type of plaster stone containing calcium sulphate and is said to be "cooling by nature".〔"Well-Being." ''Healthy Times'' Aug-Sept 2008: 65. Print.〕 It is a trusted ingredient in many traditional Chinese medical recipes. The consumption of Three Legs Cooling Water is said to help to neutralise the "heatiness" and restore balance to the body system. == History == The Three Legs Brand was founded in 1937 when Wen Ken Group was established in what was then the British Malaya.〔Wilmot, Elizabeth. "Four Families, Three Legs and...ONE 'COOL' COMPANY." ''The Straits Times Singapore'' 3 Dec 2008: B20. Print.〕 The cooling water was one of the company's four main products which also included headache powder, cough relief and tinea skin solution.〔 The four products were developed based on traditional medical recipes owned by the founders, all of whom originated from China.〔 These products were marketed as over-the-counter medical solutions to relieve common ailments such as "heatiness", cough, headache and skin rashes.〔 The recipe for Three Legs Cooling Water stemmed from a traditional mineral preparation devised to dispel "heatiness" from the body.〔 In the past, Three Legs Cooling Water was mainly consumed as an affordable medicinal product for many of the Chinese immigrants who developed heatiness-related ailments as they sought to acclimatise to the unusual tropical heat and humidity after settling in the Nanyang (Chinese: 南洋; pinyin: nányáng) region for work.〔 In the 1980s, Wen Ken's factory officially displaced the use of glass bottles by packing its cooling water in plastic bottles instead. Many consumers saw plastic as a more lightweight and convenient packaging and this boosted the sales of the cooling water.〔"Our History". Wenken.com.〕 As Three Legs Cooling Water became increasingly popular in the 1980s, other competitors began putting out imitations and forgeries of the product on the market in a bid to capitalise on its sales.〔"The price for staying on top." China Press Malaysia Vol. 56 June/July 1998: 9. Print.〕 In order to resolve this issue and calm dissatisfied customers, the company invested RM 200,000 in a plastic bottle moulding machine that creates indents of the Three Legs Brand logo on the neck of every bottle.〔 This enabled their customers to differentiate the TCM-certified Three Legs Cooling Water from the imitations on the market. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Three Legs Cooling Water」の詳細全文を読む スポンサード リンク
|